The Importance of Unifying Store Display
time：2017-12-29
Unifying store display, from a narrow sense, that is the unity of a store display, and a wide understanding of the unity of a brand store on display.
A unified shop display represents a unified display style. For a brand should not want its stores in different places to show a completely different image, right? Some brand businesses will issue a showcase guide from headquarters at the beginning of each quarter, let their chain store adjust the store display according to the guide book.
Second, it is more important to set up a distinctive brand image in the heart of the consumer. Imagine, if their chain store stores across the country have their own style, that consumers may be very confused in the positioning of the brand. In modern times, products are not only products, but also the expression of consumers' personality. The positioning of "the people" and "omnipotent" is no longer applicable. Attracting consumers' favor depends on precise positioning. The unified store display style relies on the guidance of style, and presents concrete visual effects by using display shelves and props.
All the display products in the store can be described as a display rack, which is undoubtedly the key to the combination of style and product.
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