In addition to the functions of traditional shelves and display rack, acrylic display racks also have the following characteristics:
⊙The appearance of the acrylic display rack can be colorful, which is an excellent advertising carrier;
⊙Acrylic display stands have a long service life, which is easier to take care of than other display stands, and meets strict environmental protection requirements;
⊙Applicable to various large-scale promotional activities, stores, shopping malls, exhibitions, etc., image, color, appearance can be easily and creatively planned, and the publicity effect is excellent;
⊙Light weighted which saves transportation and logistics costs and can be used repeatedly.
⊙It is economical and extremely useful. As long as the design is considerate at early stage, replacing the advertising graphic to refresh the display unit to make it looks new is quite easy;
⊙According to the needs of customers and the load-bearing objects, acrylic panels in different thickness can be selected to match and can be combined with other materials (metal, wood, plastic, etc.) to form a hybrid structur.
⊙It is convenient for local suppliers to directly transport the goods from the place of origin to the point of sale for unpacking and selling, saving the cost of repeated stacking and repacking.
Acrylic display racks have high economic value. For any commercial place that operates, it has the effect of attracting customers and promoting products; Also it promote product image and company reputation.
⊙New products advertising
⊙Attract customers into the store
In practice, two-thirds of people make a temporary purchase decision plan. Obviously, sales volume are directly proportional to customer traffic. Therefore, the first role of acrylic display stands is to attract people into the store.
⊙Attract customers to stay
How to attract customers to pay attention to products and trigger their preferences, acrylic display racks can rely on its novel images, bright colors, and then develop a preference for the products in the advertisement. In addition, live-in-store advertising methods such as on-site operation, trial samples, and free tasting can also greatly mobilize customers' preferences and induce purchase motivation.
⊙Promote the desire to buy
Stimulating customers' desire to buy is the central effect of acrylic display stands. For this reason, it is necessary to catch excitement of customers. Originally, the previous induction work was to promote customers' desire to purchase, and the customer's purchase decision has gone through a process. As long as the promotion work in the process is done enough, the results will naturally occur.
Nowadays, with the emergence of supermarkets, goods meet customers directly, which greatly reduces sales staff and saves storage space. This not only speeds up the circulation of goods but also reduces business costs and promotes the prosperity of the commodity economy. But the most acute problem encountered is how to use advertising to properly explain the content, characteristics, advantages, affordability, and even price of the product when the customer browses the product or is hesitant in the narrow loan rack and counter space. Acrylic display stand is able to attract customers’ attention, trigger customer interest, and act as a salesperson, enabling customers to quickly experience the shopping psychological process of attention, understanding, and make decision to purchase. In this situation, POP advertising, a new form of advertising, came into being. It became a "silent salesperson" during the entire product sales process.
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