Through the display and presentation skills
of shops and commodities, we can achieve a series of effects, such as
highlighting display, beautifying shopping environment, stimulating consumers'
senses, and buying conveniently. But we need to understand the ultimate goal of
doing this first: to make possible sales faster. The fastest and most direct
contact of a shop to a store display style is to see through the eyes, and the
information obtained by the vision is the fastest and most mixed. How to
intercept his attention in a consumer's glance?
The ultimate effect of the display is to create a unified style of the store as a whole, so the design of the display shelf begins with the selection of colors. We need to pay attention to the three aspects of color, brightness and purity. Hue refers to color appearance and name, in the production of display, we often use Pantone as a reference. In the display industry can not see the truth, only the real thing is the real truth. The resolution of different monitors is not the same, the electronic document is far from real and reliable. If you need to customize the display stand, it is best to use the Pantone color card as a reference or send us in kind, in order to contrast the color.
Color brightness is actually a general
change of light and shade, like from day to night, there is a gradual process. In
the color of nature, yellow is the color of the highest lightness. The purity
of the color is also called saturation, the higher the purity, the brighter the
color. The purity and lightness of color are usually influenced by each other,
such as yellow, the purity and lightness are high. The display frame must be
good enough to use this color, and the consumer's eyes can find it at the first
time. But it also has advantages and disadvantages, bright colors are easy to
attract consumers' eyes, and also easy to cover up the light of the product. China
had a story, that is the consumer keep the glittering casket and give back the
pearls to the seller, so the brightness of the color needs to be controlled in
a certain range. What is the specific scope, it must be determined according to
your product.
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