iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be re
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iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be re

time:2020-11-18

The iPhone 12 conference was held yesterday. The design of the iPhone 12 has brought a lot of complaints. Some people think that Apple's design is no longer good, and there is no bright spot. It is not much different from the iPhone 11, only the hardware is upgraded. In fact, the design is very important in the industry of mobile phone, and it is the same for display industry.

iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be restricted, and the design has to be flexible!

Design is a topic that people often talk about. Unchanging design is impossible to be likable, and blindly copying other people's design concepts cannot be outstanding. The design must be changed and innovated that can be loved by the market. Innovation and embrace change are also concepts that our company has been practicing.

iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be restricted, and the design has to be flexible!

Case study

When our designers get the samples, they are often fixed by the images in front of them. As a designer, we should think about whether there is a better optimize based on the current design, rather than copy its original design.

iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be restricted, and the design has to be flexible!

The above is the charger of a certain display stand. When the designer combines the bottom circuit board with the overall structure, he did not give more consideration, but continued to use the original method, using glue around the circuit board to make it adhere to the overall structure. . This method causes great inconvenience during mass production, requires a lot of manual input, and the glue is likely to corrode the circuit board, causing the machine to fail to operate. Increase the cost of investment.


A more preferred solution is to drill holes on the circuit board, use screws to fix it, or add a card slot around the circuit board so that it can be locked in place with the structure to be combined and locked.

As long as the designer is not limited by the inherent structure, optimization can be achieved. Therefore, the designer must jump out of the inherent design, and provide customers with better design solutions based on the structure of the product.


How to improve the design level

Of course, it takes a certain amount of time to improve design capabilities.  We need to constantly cultivate designers' awareness in this aspect in our daily work and improve designers' professional qualities. Designers are also required to enhance their design capabilities, such as learning more about design knowledge, participating in exhibitions, etc.... Then the designer will have a sense of multi-consideration so that we can optimize our design plan.


The second point is to pay attention to the circulation of information and multi-party communication. When everybody adds fuel, the flames rise high. Multi-party communication can promptly discover problems in the design. Sometimes design problems that the designer failed to discover may be discovered by the workers when they are performing production operations. At this time, as long as you make changes and optimize the design in time, it can be remedied.


The third point is that we can make dual solutions for customers to choose from, so that we can achieve effective communication with customers and optimize our design in time. Comparisons can also be made between the dual schemes, allowing customers to more directly and clearly understand the pros and cons of the schemes and choose the best scheme.

iPhone12 was launched, but it was ridiculed about by netizens! The display industry refuses to be restricted, and the design has to be flexible!

Responsy has a professional project team, we can provide you with one-stop service, if you have a need for bespoke display stands, please contact us!

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