POP
advertising is one of many forms of advertising. Its features are guided, fast,
direct, and terminal. It is widely used in many fields and is the most widely
used in shopping malls. It has a
wide range of types, design and display are targeted, its main commercial
purpose is to stimulate and guide consumers and activate the atmosphere of
shopping malls.
POP advertisements include the following uses:
1. Seasonal promotional POP ads
Usually a series of POPs are used to decorate the shopping mall to set off the unique atmosphere of each season. For example, the POP advertisement displayed in summer will decorate the shopping mall with the feeling of summer.
2. POP Advertising for New Product Marketing
POP advertisements for new products usually last for 2-3 months in shopping malls. The purpose of using pop advertising props is to focus on appealing to consumers and attract customers' attention to the launch of new products. Arrange POP advertisements in the shopping mall terminal sales points to promote new products to consumers.
3. POP ads for giveaways
The most common technique used by POP for promotional giveaways is to present the actual giveaways directly. Stores sometimes use POP ads to emphasize that the merchandise is attractive. For example, the gift will be displayed in the customer service center, clothing category over 200 yuan can go to get the gift.
4. POP ads use on display racks & Stands
In order to highlight the separate display of the goods, the mall specially designed to display the products of the special display shelf of POP advertising, usually in clothing, cosmetics, food and other industries more commonly used.
5.POP ads for large scale display
Pile up the goods to form a special display model, and add POP advertising on the goods, such as discount activities of goods, in order to strengthen the visual effect, we must emphasize the color of POP advertising design and the modeling of display clothing.
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