With the advancement of the times, people’s
consumption levels have been constantly rising. Coupled with the increasingly
frequent exchanges with international businesses, men and women are paying more
and more attention to personal appearance. The market growth potential of skin
care products and cosmetics cannot be ignored. The cosmetics industry is
undoubtedly one of the most leading industries in the fashion trend. To the
market segment, it is how to convey concepts and stimulate sales to consumers,
especially female consumers.
The survey showed that women used cosmetics
were similar to skin care products, and they all liked to follow the brand
proposal and use them to prefer some cosmetic brands, with a high loyalty to
the brand. As a whole, interviewees have a certain degree of loyalty to the
cosmetics brand, so when a new brand enters the market, it is easier to attract
the attention of consumers by having innovative products or novel makeup
themes.
The display effect of the cosmetics will
play an important role. As the most widely used acrylic cosmetic display frame,
it is necessary to consider the three parties of the display frame, the product
and the fashion trend. An excellent display rack that can not only reflect the
trend, but also show the quality of products, will play an indispensable role
in sales.
So how do we convey the concept and
stimulate sales to female consumers with cosmetics display rack?
Analysis of factors affecting their purchase decisions:
Women often have rich feelings in the process of consumption, and their psychological activities are undulating, and they are easily affected by emotion, which leads to the desire for purchase of some kind of product. They tend to form preferences for products or services through direct feelings, because their names, appearance, packaging or services cause impulse. A slogan, a few thoughtful explanations of sales staff are very easy for women consumers to temporarily forget the effectiveness of the product and generate impulses to buy.
Use cosmetics display rack to stimulate
consumption methods:
One, styling fashion and avant-garde
The special exhibitions of the cosmetics
showcase need to embody the beauty of art. Through the individual art forms,
the showcase becomes a work of artistic temperament, displaying beauty and
novel display methods, giving the customer a certain visual appeal. The
customer usually pursues the beauty and coordination of the merchandise, so
when designing the showcase, it is possible to design some small decorations
around the merchandise as appropriate to bring out the artistic beauty of the
merchandise.
Two, ingenious collocation
When products are displayed, it is
necessary to fully consider whether the products are collocated with each
other. This can enhance the promotion of joint promotion by the Purchasing
Guide when recommending products and can increase the sales volume. In the
exhibition, a concept of clothing display can be introduced. A single item on a
shelf can have different combinations. Attention should be paid to the
optimization of the combination of cosmetics and the recommendation function
should be separated so that the customer can readily accept it.
Third, build a scene
Layout, color, lighting, exhibits, etc. A
good showcase is to combine all these factors into a natural, structured and
sensory sense, which is more easily perceived by consumers.
Fourth, explain the design
When customers purchase cosmetics, they
will compare the descriptions of various categories, such as price, brand, and
efficacy. When designing showcases, different styles of design should be
applied to these functions, such as whitening areas and natural product areas.It
also shows the detailed information at a glance, allowing the customer to fully
and truly understand the display of merchandise so as to purchase the right
product.
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