The visual merchandising of stores is a profound art, though it is through visual marketing, but it involves color matching, fixed-point display, customer psychology, consumer habits and so on, so it's not easy to do visual merchandising in stores.
Visual marketing to show customers is the overall magnificent store, which is composed of all the delicate details. "Stimulate customer spending" is the purpose of the visual marketing of shopping malls, the use of limited space, build a miniature shopping mall or brand image display, with the most visual atmosphere to stimulate the customer's shopping desires. The location selection of DP points, the choice of display rack, the matching of props and other visual work are all very important. Choosing the right and suitable display rack for the product can highlight the characteristics of the product, at the same time, it also increases the sense of fashion in the shopping mall, and raises an environment full of artistic atmosphere.
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