Retail
merchandising encourages a customer to shop in your store rather than in
another, and most importantly, converts more shoppers into customers. How to
engage a stranger and how to build rapport and trust, you probably want to
know.
So what
does store design and visual merchandising mean for the design of retail and
hospitality spaces, and most importantly the user experience?
An
overall plan of how traffic will move through your store.
A budget
for store fixtures, props, lighting, and signage.
Displays
are your silent salesperson because they can show an entire system or series of
add-ons to lift average ticket.
Whether
those relationships in your displays obvious or not?
Well-placed,
well-worded signs help intrigue, answer the question, and entice shoppers to
look, touch or hold.
Do
yours?
Food stores
best chance at converting lookers to buyers is with bright, air-conditioned and
clean fitting rooms. Not a typical blind retail salesperson; they don’t know
who their shopper is, what their needs, wants, or desires are, and what their
level of interest is in buying any of it.
Are
yours up to the challenge?
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